Born and raised in Chicago. Living in Sydney. Travelling globally. I’m a brand and content strategist with a writing background and love for photography, videography, and the arts. I’m inspired by (and eternally pursuing) my endless interests and seeking new ways to tell stories.
If there is one thing to know about me, it’s this —
I believe your story is special, and the right words will help others see its value.
Everyone is the embodiment of their own brand, yet few people understand what truly sets them apart, or how to represent this to the world. That’s where I step in!
I call myself a creative content + brand strategist because I help courageous, entrepreneurial individuals and brands clarify their unique story and voice, design their path, and create engaging content to attract and convert their dream clients.
After spending much of my 20’s working in editorial and marketing in Chicago, I built a new life and differentiating brand for myself upon moving to Sydney, Australia 3 years ago.
Whether you’re planning a relocation, building your dream side hustle, starting a full-on venture, or amplifying your existing business, I want to help you create a brand vision and content strategy for success.
Capturing the whirlwind of 20’s to 30’s, overseas
After 6 years spent downtown Chicago, curiosity for the greater world sank in. It was during my first solo trip to Sydney, Australia that something “clicked” — and I knew this friendly, coastal city held untold stories for my next chapter of life.
Today, I share a sunny apartment near Bondi Beach with my British fiancé, and travel frequently back to Chicago, LA and London.
I love capturing my life experiences, particularly as an expat, and creative writing remains my bread and *salted* butter. My writing often takes the form of memoir-style blogs, emotive prose or funny excerpts.
And if my words can help illuminate just one moment of self discovery, create a sense of connection, or prompt a quick laugh, then sharing it all will have been worthwhile.
