Copywriting and Editing
Your brand is unique, and I’m here to do what I do best: translate the head and heart of your business into a story that will captivate your dream audience. Leveraging my 8+ years of experience creating a range of strategic, high-performing content across a variety of industries, I am available for:
Blog and Article Writing and Editing
Keyword Research
Technical Writing
Press Releases
Website Copy
Social Media Copy
Product Copy and Descriptions
Video Scripts
Writing and Editing Short Courses, Masterclasses, etc.
Branding
Your brand is in need of a storyteller that knows how to create interest - as well as develop a narrative - that shows who you are and why you're different. However a brand without strategy is like a cheesecake without flavour - it may look appetising, but no one will want to sink their teeth in it. We’ll begin to develop your strategy with a detailed Branding Questionnaire, where we can identify where your voice meets your vision, meets your visuals. Some possible services are:
Identifying Brand Identity (vision, mission, values) and extending core storylines into messaging statements
Defining Your Niche
Brand Identity Design
Brand and Style Guides
Developing Voice and Tone
Audience and Competitor Research
Customer Personas
Personal Branding
Social Media + Content Creation and Strategy
While creating social media strategies, I’ll aim to develop brand awareness (followers), build relationships (engagement), and increase website exposure (traffic). The right strategy ensures that once we understand which audiences you need to target, and when you need to target them, we can find the right combination of channels and content to optimise engagement with your audience.
Identifying Content Pillars
Cross-Platform Content Strategy
Content Calendars and Implementation
Competitor Research
Video and Photo Content (Reels, Videos, Posts)
Instagram, TikTok, Facebook, LinkedIn Content
Hashtag Research
Influencer Campaigns
Custom Creative Services
There’s nothing I love more than a creative project. Feel free to contact me for any of the following, although I’m open to new ideas, too!
Editorial Writing (Features, Opinions, Profiles, Trending, Satire, Entertainment, Lifestyle, Travel)
Screenwriting
Editing
Prose
Poetry
Podcasts
Comedy (Writing/Performance/Storytelling)
Ghostwriting
Photography and Videography
Custom Creative Solutions and Collaborations
Digital Marketing
We’ll take a look at your current marketing efforts to see what is and isn’t working, and develop a strategic plan tailored to your needs.
Email Marketing and eDM Campaigns
A/B Testing
Search Engine Optimisation (SEO)
Marketing Collateral (One-pagers, whitepapers, brochures)
Landing Pages and Website Optimisation
Paid and Organic Ad Campaigns
Facebook/Instagram/LinkedIn Ads
1-1 Coaching, Masterclasses, Speaking
I have extensive experience coaching individual business owners on branding, marketing, product marketing and content creation.
This experience also extends into presenting, teaching and public speaking. I’ve developed and recorded dozens of hours of tutorial video footage, course content, and led numerous virtual and in-person masterclasses and workshops.
Contact me to discuss your coaching or presentation needs.