The Everygirl

 

Editorial Contributor

The Everygirl is a Chicago-based lifestyle media brand reaching 5.2M+ unique monthly readers and 1.2M+ Instagram followers, with major retail partnerships including Nordstrom and Madewell.

As a contributor and seasonal member of the Editorial team, I produced high-performing lifestyle content across travel, features, humour and SEO-driven verticals — balancing brand voice with search performance and cultural relevance.

 
 

Scope of Work

  • Pitched and developed original editorial concepts across lifestyle, career and travel

  • Conducted interviews and long-form feature writing

  • Authored SEO-optimised articles designed to support organic traffic growth

  • Identified trend opportunities through competitor analysis and cultural monitoring

  • Participated in weekly editorial strategy meetings, contributing cross-platform content ideas

  • Proofread and edited freelance submissions to maintain brand consistency

Mastered The Everygirl’s distinct voice — approachable, confident and feminist — while ensuring content aligned with both audience expectations and commercial partnerships.

 
 

Impact

Contributed to a high-growth digital media platform targeting millennial women

  • Supported Instagram audience expansion toward the 1M+ milestone through editorial-social alignment

  • Produced evergreen and search-optimised content contributing to sustained traffic performance

Links to all published work here.*

Note: Due to COVID-19, The Everygirl’s Travel section has since been removed. Travel pieces can be viewed as originally published on my personal archive.