SELECTED WORK
23M+
Campaign Views
10K+
Conversions
120+
Creators Activated
2.7x
ROI Delivered
Campaigns, Creator Programs & Brand Strategy
Creator Advocacy Program
LIVE NATION
Built Live Nation’s award-winning creator advocacy program of 120+ creators, generating 23M+ views across tour campaigns.
Retail Growth Marketing
Pigeon
Modernised a heritage baby brand through UGC, creator partnerships and full-funnel performance marketing.
Creator Strategy & Rebrand
Microsoft AI Genius
Repositioned Microsoft’s AI Genius program and launched its global developer creator strategy.
Education Product Strategy
Social Media College
Built a global social media education ecosystem spanning course development, partnerships and SEO writing.
Developer Creator Strategy
Webflow
Scaled awareness among developers, marketers and technical decision-makers through creator-led storytelling.
Fintech Partnership Strategy
B2Bpay
Repositioned a fintech platform through SEO-led content, UX optimisation and strategic partnerships.
Editorial
Selected editorial writing spanning lifestyle media, satire and opinion-driven cultural commentary.
Editorial feature writing and editing
The Everygirl
Editorial features exploring career, relationships and modern adulthood for a 5M+ monthly readership.
Cultural satire writing
Reductress
Topical, feminist satire engineered for virality and cultural commentary.
Opinion-led and pop culture writing
Babe (The Tab)
Opinion-led writing on pop culture, internet-discourse, and modern womanhood.