The challenge: Increase traffic to TMJ & Facial Pain Treatment Center website and create marketing materials for newly patented prescription topical cream, Myomagic.
The strategy: Redesign website with SEO optimisation at forefront. Gathered patient testimonials, and researched temporomandibular joint disorder to write informative, yet accessible copy. Implemented long-tail and short-tail keyword research for SEO optimisation of web copy.
Organised promotional events and campaigns for Myomagic.
The result: New patient acquisition rose 7% once the website was launched and running for several months, increased network of referring doctors +20.