Words by Natalya

CREATIVE Content & BRAND STRATEGY

You have a unique story, and I have the tools to make it steal the show.

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Your brand may be incredible, but if you can’t tell me who you are, what you do, and how you’re different from everyone else … we’ve got a problem.

Perhaps you’re an established business, an entrepreneur or a creative starting a completely new venture. Regardless of where you are in your journey, how you represent your brand with words matters. Having a clear branding and content strategy will bring your story to life, help you reach your target audience, and position yourself to stand out in a crowded marketplace.

So whether you’ve begun offering a new product or service, are looking to rebrand, adopt a different content strategy, or build a personal brand, you’ve come to the right place.

 

As Seen In:

 
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How it works:

 
 
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Step 1

Let’s chat over a complimentary 30-minute consultation call to discuss your creative project, brand goals or challenges. From here, I’ll develop a proposed strategy and follow up with a quote within 24 hours.

 

Step 2

We’ll clearly define your objectives, and I will formulate a customised plan to achieve your goals, including all deliverables and timelines.

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Step 3

We put paint to paper! We’ll turn creative ideas into branding strategies and a wide range of content to attract your dream opportunities, increase brand awareness, captivate clients, and drive sales.

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I’m Natalya Grabavoy, Creative Writer and Brand Strategist

Although if you’re wondering about pronunciation, I respond to a confused “Natalie..?” at least 60% of the time.

My path: I’ve built my expertise working in content marketing and social media, and spent years performing comedy at Second City Chicago!

Hometown: I left behind Chicago winters (and the even purer evil of a polar vortex) for a move to Sydney, Australia.

My specialty: I help professionals define their paths through creative brand strategy and story-driven conversion copy designed to attract their dream clients.

Industries I’ve worked in: I’ve created content for major brands spanning lifestyle, fashion, beauty, travel, education, tech, finance, marketing, and medical industries.

My passions: Travel, devouring cheese platters, videography, and creative writing! You can view my personal work here, or on my socials.

 

It’s time to bring your brand
to life with your words.

Schedule your complimentary 30-minute consultation.

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Content

Whether you’re looking for SEO-optimised website copy or entertaining TikTok videos, I will map your message across an effective content strategy fuelled by creativity and research. The result? Individualised content that is not only engaging, but tells your story.

Branding

With a uniquely creative lens, I’ve mastered the ability to craft brand image and positioning for emerging and established brands and individuals. We’ll look at your brand’s specific needs - from drafting voice guidelines to insightful competitor research.

Marketing

We’ll work together to define your campaign goals, establish SMART objectives, and take your email and ad campaigns from concept to completion. From social media best practice to extensive A/B testing, we’ll define an effective strategy to reach your audience.

There’s a distinct feeling when living in a moment that’s going to become a memory; the realisation comes as sharply as a gasp, just quickly enough to discover it’s already over before you press on living.
— Words by Natalya